My Role
Responsibilities
To celebrate 50 years of the iconic Desert Trek, I was commissioned along with 4 other artists to reimagine the trek man.
Collaboration
The initial role out of the project was to build a collection of 'MFT's - however due to a shift in trend, the internal Clarks Originals team engaged us to create social media content. I worked closely with the marketing manager and Creative Director to transform my illustration works into motion.
The Project
Challenge
The brief was simple to reimagine the Trek Man in your illustrative style. So long as the stick and bag remain, the rest is carte blanche. My mission was to focus on subculture, creating a series of characters likely to engage with the Desert Trek over the past 50 years.
Outcome
Over 2 Million views across Meta & TikTok.
